Search Engine Optimization

One of the most powerful tools we use in digital marketing is Search Engine Optimization aka SEO. Market Pros International is an award-winning Search Engine Optimization company because we breathe, eat, and sleep search engine optimization.

What exactly is SEO?

Search Engine Optimization aka SEO is a term used to describe the process of improving the visibility of web content to a search engine. Our process involves specialized copywriting with just the right amount of keywords, links, grammar, word counts, and title tags. Other aspects include proper creative with photo sizing and tagging that all must be exact to be found by the search engines. A website’s design must be specially tailored to be search engine friendly including code, schema, load time, and much more. Before we even get started we perform in-depth keyword research to search-engine-optmizationensure no stone is unturned.

Why SEO, research and targeting are so important.

Your website must reach your target audience AKA (SEO). That will require a lot of research on target audience behaviors. we need to know what set of words they will enter when searching for your business. Also, we need to know what locations your audience is likely to be found. Let’s say you are selling skateboards in Los Angeles, but you target keywords with demographics of adults over 70 in San Diego. It is not likely you are going to sell many skateboards as a result no matter how much you spend. We need to know the audience, where they are, and what terms they are likely to use when searching for products. It is also important to note that a website needs to build out to target that audience. Our average website is well over 100 pages all laser-focused to reach our partner’s target audience.

Can Market Pros make our website rank high on search engines?

We are proud to have been a pioneer in SEO and have experts with over 10 years of experience in the field. Our team cannot guarantee a website will rank in one or two months, but with a long-term game plan, it is an absolute certainty. We understand the value of ranking on a given keyword and we will be laser-focused on you achieving your goals! You can be sure that when you work with Market Pros, you will be on a team that knows what it takes to win in the SEO game and delivers time and time again.

Our Services

Digital Marketing requires a multi-disciplinary approach. We prefer to handle all our services in house since most of the services are included in our base suite of packages. While most other agencies choose to outsource and white label their services you can be sure that your work is done in house by our team of experts. Below is a shortlist of some of the services we provide.

Website Design

When we design a website there is a set of clear goals we have right up front in the following order.

  1. A website needs to look great and show the authenticity of the company and its ownership.
  2. The website needs to rank high on search engines for all the clients’ keywords.
  3. Websites need to attract attention and drive traffic to the client’s products and services.
  4. Our websites must convert traffic to customers through multiple calls to action.
  5. A website must have the look and functionality of a professionally built site.

The bottom line is a website’s first priority is to make the client money. If the website does not bring in business it is nothing more than a fancy business card. We keep that in mind when designing your website and we take care to make sure to dot every I and cross every T. There are no shortcuts when we expect perfection from within.

Copy Production

Copy Production is the creation of written content as pros used in conjunction with creative in advertising. Simply put it is creating what you read or hear in ads. There is a lot more to copy production however than meets the eye. A great copywriter knows how to target a keyword and put in all the content needed to promote it. Writing great copy involves telling a story that people want to hear. There are also certain rules that we must follow when writing copy to optimize it for search engines.

Video Production

Video production in digital marketing is content we create with the direct intent of reaching an online audience. With that in mind, our video producers develop content that works well on desktop, tablet, and handheld devices. Our award-winning video producers have the experience to create content that will capture attention and a high click-through rate.

Search Engine Optimization

Your website must reach your target audience AKA (SEO). That will require a lot of research on target audience behaviors. we need to know what set of words they will enter when searching for your business. Also, we need to know what locations your audience is likely to be found. Let’s say you are selling skateboards in Los Angeles, but you target keywords with demographics of adults over 70 in San Diego. It is not likely you are going to sell many skateboards as a result no matter how much you spend. We need to know the audience, where they are, and what terms they are likely to use when searching for products. It is also important to note that a website needs to build out to target that audience. Our average website is well over 100 pages all laser-focused to reach our partner’s target audience.

Pay Per Click

In Pay Per Click Marketing we target an audience searching for goods and services. The key is to select high-quality keywords through deep research and structuring bids to assure the highest placement possible. All of our PPC accounts we track and optimize on a daily basis to make sure our partners achieve the highest ROI possible for their industry.

Social Media Marketing

With Pay Per Click the target audience is already searching and presumably interested in your goods or services. In Social Media Marketing our audience is not searching and may not be interested in your goods or services. So the challenges are different between the two. With social media, especially Facebook targeting is extremely important unless your budget is unlimited. Reaching the right audience is more critical than the actual offer. The offer however must be set up to stop the scroll. The audience on social media is seeing posts of all kinds and likely to scroll right past yours unless it’s captivating. Through detailed testing and thorough due diligence, we consistently deliver an ROI of 7 to 1.

Why use Market Pros for my Search Engine Optmization?

If you are serious about growing your business then you need professionals to run your advertising. Trying things in a hit or miss fashion or because you watched it on Youtube is just going cost you money, and likely result in a little gain.  We will put together a detailed audit of your existing marketing strengths and weaknesses. Then we will work with you to develop and execute a plan. We will make sure our plan suited to your goals and within your budget. Most importantly we will show you a level of professionalism and approach to the market that is second to none! We are looking forward to talking to you soon.   –The Market Pros Team

Schedule Your FREE Strategy Session

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What to Expect from your Strategy Session

This list is based on your services, service area as well as search trends. We’ll use our tools to find the most searched-for relevant keywords, and we’ll show you which of these will drive the most traffic to your website.

You’ll see exactly where your company currently ranks online for those “magic” keywords that will bring in customers.

We will give you a complete analysis of you current site/strategies, and explain what needs to be done to improve your presence online.

But Most Importantly, You Will have

Your Local Internet Marketing Domination Plan!

We'll guide you step by step on how to leverage the internet for more calls, leads, and of course profit.